Search Engines are the #1 drivers of traffic to websites. Relying on word of mouth alone to engage customers is a missed opportunity. Marketing audits (such as keyword audits and SEO audits) can identify steps you need to take to gain digital marketing success.
Marketing audits should be conducted on a regular basis to ensure businesses are properly executing their strategy. Agile marketing methodology calls adjustments based on the findings of marketing audits.
If you aren’t sure how your customers are finding you a Google Analytics audit the first place to look. You’ll see why they clicked and what search phrases they used to click on your website. A website SEO audit helps identify ways your site can be improved to increase users' time on site and drive more traffic. The most common digital marketing problem business owners face is not understanding the right keywords for their business; or how to use them to drive more qualified traffic to their website. A Keyword Audit identifies which keywords are driving traffic to your website and which are not.
It's clear that SEO is very important to your digital marketing efforts, but do you know where to start? idShout’s marketing audits help assess your business and provide insights on how to increase the amount and quality of visitors to your website.